I’m a systems-driven marketing and technology professional who operates at the intersection of communications, digital infrastructure, and business operations.
Across nonprofit, healthcare-adjacent, and multi-site automotive environments, I’ve led organizational rebrands, built full-stack WordPress websites, scaled email marketing systems, administered enterprise IT environments, and supported secure infrastructure across distributed teams.
I specialize in owning projects end-to-end — from strategic planning and system architecture to execution, optimization, and long-term sustainability.
My approach blends; Strategic thinking, Technical fluency, Operational discipline and Creative execution.
I’m most effective in environments where growth, systems, and clarity matter.
WordPress (Full-Site Builds & Redesigns)
UX/UI & Responsive Layout Design
SEO (On-Page, Technical & Site Architecture)
CRM & Email Automation (ActiveCampaign, HubSpot, Mailchimp)
Domain, DNS & Hosting Configuration
API & Third-Party Integrations
Google Analytics & Performance Reporting
Data Segmentation, A/B Testing & Optimization
Active Directory (User & Group Management)
Microsoft 365 Administration
MFA (Duo), VPN & Role-Based Access Control
Windows Imaging & Deployment (Golden Images)
On-Prem Servers & Network Shares
Endpoint & Infrastructure Troubleshooting
Firewall & Secure Network Support
Process Documentation & Workflow Implementation
Lead all marketing, branding, digital platforms, social media and internal systems administration
Directed full organizational rebrand and website rebuild (WordPress)
Scaled email marketing program 200%+ and doubled engagement rates
Co-led annual fundraising galas raising $100,000+
Serve as Microsoft 365 & CRM systems administrator
Design internal workflows, reporting systems, and digital infrastructure
Primary on-site IT support for 120–140 users across multi-department operations
Administer Active Directory, Microsoft 365, MFA, VPN, and role-based access
Build and deploy standardized workstation images
Support on-prem servers, printers, shared drives, and secure networks
Serve as escalation point between staff and vendor/manufacturer IT teams
Provide distributed IT systems support across multi-location dealership environments
Support endpoint, access control, SaaS, and workflow troubleshooting
Coordinate cross-location escalation and vendor communication
Built and managed automated CRM workflows (ActiveCampaign)
Increased lead acquisition 80–100% through segmentation & automation
Developed B2B outreach systems targeting healthcare providers
Optimized intake and onboarding workflows for operational efficiency
I competed as a collegiate wide receiver at Simon Fraser University for three seasons while pursuing Communications with a focus in Digital Marketing. Balancing academics and athletics required discipline, structure, and consistent performance under pressure — habits that continue to shape how I operate professionally.
As a student-athlete, I developed resilience, accountability, and a team-first mindset. I also served as a peer mentor and learning coach, supporting teammates in maintaining academic standards and performance expectations.
Growing up as a multi-sport athlete — goalkeeper in soccer and wide receiver in football — instilled early leadership, composure, and adaptability that now translate directly into how I manage projects and systems.