Our Sisters’ House / Social campaign / April 2026
Denim Day: Why I wear denim
A shared message becomes more personal when people can see who is behind it. For Denim Day, I brought the team’s voices into a coordinated visual campaign.
My contribution
Campaign design and visual storytelling, bringing individual staff statements and portraits into a consistent series.
Purpose & audience
Invite our community to stand with survivors and challenge victim blaming through an accessible, personal social campaign.
One campaign. Individual voices.
Denim textures, portrait cutouts, and a repeated headline connect the posts. Each person’s own words remain the focus. The opening graphics establish the event before the series introduces the team.
Credits
Statements are credited to the staff members pictured. Their words and participation are distinct from my design and communications contribution. These are campaign examples from April 2026.