Experience / Communications, design & digital

Experience and skills

I’m a Tacoma-based communications and marketing leader with experience in nonprofit storytelling, brand presentation, publications, websites, campaigns, and community engagement.

I connect strategy with the hands-on work of writing, design, production, and delivery. My CRM and technical experience helps keep the systems behind that work organized and reliable.

Communications & marketing

February 2024 to present

Director of Communications & Marketing

Our Sisters’ House · Tacoma, WA

  • Lead organizational communications, branding, and campaigns across email, web, social media, video, and events.
  • Coordinate with leadership and program staff to turn service updates, advocacy initiatives, and community information into newsletters and digital content.
  • Designed and built the Our Sisters’ House WordPress website, connecting organizational information with services, programs, events, and support.
  • Plan campaign calendars, coordinate contributors and vendors, and manage assets and publication deadlines.
  • Led planning and promotion for the first two annual fundraising galas, which raised more than $100,000 combined through the collective work of the organization, donors, sponsors, volunteers, and event team.
  • Script, produce, and edit storytelling videos; coordinate interviews and develop materials for online and event audiences.
January 2023 to February 2024

Email Marketing Manager / CRM Automation

Lifestyle Compounding Pharmacy · Remote

  • Built and managed ActiveCampaign email campaigns, audience segments, and automated onboarding and nurture sequences for business clients.
  • Tested campaign content, delivery, and data capture; used A/B testing and reporting dashboards to refine messaging and targeting.
April 2022 to December 2022

Digital Marketing Analytics Intern

Wilcox Family Farms · Roy, WA

  • Monitored Google Analytics, Meta Ads Manager, and Google Ads performance to understand campaign reach and audience response.
  • Refined geographic targeting, built Excel dashboards, and presented findings to executive leadership.

Selected brand & website projects

September 2025 to January 2026

Romantic Roots

Built a WordPress e-commerce website and automated email workflows supporting onboarding, promotions, and retention. Worked with the founders on branding, customer segmentation, and digital processes. The current website presents online shopping as coming soon.

Explore the project
June to September 2024

Culture Generation

Developed a WordPress website combining storytelling, donations, and event registration. Collaborated with the executive director on messaging, digital brand alignment, and donor and participant coordination.

Explore the project

Technical experience

September 2024 to present · Part time

IT Administrator

South Tacoma Honda & Eastside Kirkland Subaru

Support 120 to 140 users across two dealership locations. Administer Microsoft 365 and Active Directory accounts and shared resources, document procedures, train staff, and coordinate with managers and vendors.

March 2025 to present · Intermittent vendor support

IT Vendor / Systems Support Consultant

Rairdon Automotive Group · Western Washington

Provide systems support across dealership locations, coordinating troubleshooting and escalations with staff and centralized IT contacts.

Tools I work with

Content & web

Canva, WordPress, Elementor, social media publishing, and video production.

Email & CRM

Mailchimp, ActiveCampaign, HubSpot, Salesforce, and Givebutter.

Measurement & collaboration

Google Analytics, Meta Ads Manager, Google Ads, Excel, Microsoft 365, Microsoft Forms, and Google Workspace.

Systems

Active Directory, user access, shared resources, digital forms, and workflow documentation.

Education

Simon Fraser University

Burnaby, BC · September 2017 to December 2021

Approximately 100 undergraduate credits completed, including studies in communications and digital marketing. Degree not completed.

Beyond the athlete identity