Experience / Communications, design & digital
Experience and skills
I’m a Tacoma-based communications and marketing leader with experience in nonprofit storytelling, brand presentation, publications, websites, campaigns, and community engagement.
I connect strategy with the hands-on work of writing, design, production, and delivery. My CRM and technical experience helps keep the systems behind that work organized and reliable.
Communications & marketing
Director of Communications & Marketing
Our Sisters’ House · Tacoma, WA
- Lead organizational communications, branding, and campaigns across email, web, social media, video, and events.
- Coordinate with leadership and program staff to turn service updates, advocacy initiatives, and community information into newsletters and digital content.
- Designed and built the Our Sisters’ House WordPress website, connecting organizational information with services, programs, events, and support.
- Plan campaign calendars, coordinate contributors and vendors, and manage assets and publication deadlines.
- Led planning and promotion for the first two annual fundraising galas, which raised more than $100,000 combined through the collective work of the organization, donors, sponsors, volunteers, and event team.
- Script, produce, and edit storytelling videos; coordinate interviews and develop materials for online and event audiences.
Email Marketing Manager / CRM Automation
Lifestyle Compounding Pharmacy · Remote
- Built and managed ActiveCampaign email campaigns, audience segments, and automated onboarding and nurture sequences for business clients.
- Tested campaign content, delivery, and data capture; used A/B testing and reporting dashboards to refine messaging and targeting.
Digital Marketing Analytics Intern
Wilcox Family Farms · Roy, WA
- Monitored Google Analytics, Meta Ads Manager, and Google Ads performance to understand campaign reach and audience response.
- Refined geographic targeting, built Excel dashboards, and presented findings to executive leadership.
Selected brand & website projects
Romantic Roots
Built a WordPress e-commerce website and automated email workflows supporting onboarding, promotions, and retention. Worked with the founders on branding, customer segmentation, and digital processes. The current website presents online shopping as coming soon.
Explore the projectCulture Generation
Developed a WordPress website combining storytelling, donations, and event registration. Collaborated with the executive director on messaging, digital brand alignment, and donor and participant coordination.
Explore the projectTechnical experience
IT Administrator
South Tacoma Honda & Eastside Kirkland Subaru
Support 120 to 140 users across two dealership locations. Administer Microsoft 365 and Active Directory accounts and shared resources, document procedures, train staff, and coordinate with managers and vendors.
IT Vendor / Systems Support Consultant
Rairdon Automotive Group · Western Washington
Provide systems support across dealership locations, coordinating troubleshooting and escalations with staff and centralized IT contacts.
Tools I work with
Content & web
Canva, WordPress, Elementor, social media publishing, and video production.
Email & CRM
Mailchimp, ActiveCampaign, HubSpot, Salesforce, and Givebutter.
Measurement & collaboration
Google Analytics, Meta Ads Manager, Google Ads, Excel, Microsoft 365, Microsoft Forms, and Google Workspace.
Systems
Active Directory, user access, shared resources, digital forms, and workflow documentation.
Education
Simon Fraser University
Burnaby, BC · September 2017 to December 2021
Approximately 100 undergraduate credits completed, including studies in communications and digital marketing. Degree not completed.