Selected work

Romantic Roots / Website, brand & digital communications

Romantic Roots

Website development, brand presentation, and email workflows for a growing business.

Visit Romantic Roots
Romantic Roots storefront

My contribution

I built a WordPress e-commerce website and automated email workflows supporting customer onboarding, promotions, and retention.

Working together

I worked with the founders on launch-stage branding, customer segmentation, and digital processes.

Current live experience

The current site brings together the store’s story, events, collections, hours, and a community book-donation campaign. It currently labels online shopping “Coming Soon”; the site also supports discovery of the physical store and its community activities.

A connected customer experience

The work brings brand presentation, the online shop, and customer communications together. My focus was creating a consistent experience across the website and customer communications.

Storefront image supplied in the project materials. Brand and source imagery belong to Romantic Roots.